The Iron Marshal

The Iron Marshal, L'Amour's 94th novel, was originally published by Bantam in 1979. It is the traditional L'Amour storytelling experience about the unlikely hero ascending from rock bottom to new, lofty heights based on overcoming grueling hardships and oppression. This sort of story is what L'Amour thrived on and this novel proves he was an absolute master of the craft. 

In the book's opening pages, readers are introduced to young Tom Shanaghy, still wet behind the ears as he grows accustomed to life in the big city of New York. It's the late 1800s, and the Irishman immediately finds a brawl on the docks before finding a lead on a job as a server and barkeep at a local pub. The dive is owned by a man named Clancy, and it isn't long before Tom is working his way through the businessman's ranks, from blacksmith to financial clerk on a journey that leads him rubbing shoulders with Clancy on his financial affairs. Eventually, the novel begins to resemble an early mob story with warring factions fighting over pubs and gambling. 

The narrative finds its rhythm when Shanaghy escapes the city by hopping a train. Exhausted, he sleeps his way to Kansas, where he is thrown from the train by a railroad detective. Oddly, when he lands on the hard ground, he finds that the detective has tossed a large backpack to him as well. Inside are supplies, clothes, a revolver and a shotgun. After Shanaghy runs right into a lynching, the man he helps free advises Shanaghy that the pack and shotgun belong to a lawman named Rig Barrett. He says that anyone carrying the famous shotgun is going to have a target on their back. Has Shanaghy assumed the identity of this Iron Marshal? 

L'Amour's novel turns into a remarkable crime-noir once Shanaghy arrives in the small Kansas town. The narrative threads a number of solid plot points together, but it all centers around the town choosing Shanaghy as their new marshal. His order of business is to make sure the train carrying a large payroll isn't robbed. But, after investigating, he learns the heist is happening, but doesn't know all of the players. It could be residents, retailers, criminals from out of town or the railroad men themselves. This is the magic of the story, like any hardboiled private-eye story of the mid-20th century. The mystery is both compelling as well as action-packed. 

The Iron Marshal is just a fantastic western with an extremely likable hero in Tom Shanaghy. I loved the side-stories and how L'Amour neatly tied it all together to deliver an extremely entertaining reading experience. Highly recommended for both fans of westerns and hardboiled procedural storytelling.

Note - The model for the cover pictured here is the "face of a thousand paperbacks", Jason Savas. We told his story in a 2020 article HERE. 

Get a copy of the book HERE.

Steve Holland: The World's Greatest Illustration Art Model

On the Paperback Warrior Podcast, and on this very blog, I've often reminisced about my early childhood and my father's love of 20th century paperbacks. I can still remember summer days walking up our creaky staircase, hoping to discover something new or exciting about my humble, and often very quiet, father. In an unfinished guest bedroom, there were leaning stacks of welding manuals and plastic bins of old bolts. There were also stacks of boxes spilling over with western paperbacks. Occasionally, I would read one just to break up the monotony of Stephen King and Dean Koontz, but sifting through the books was the real pleasure for me at that age. Thumbing through the stacks, I began to think the vivid gun-slinging character depicted on the covers was actually the same hero, but was just calling himself Buchanan, Nevada Jim or some other tough-as-nails sounding name to fit the book. It wasn't until many years later that I discovered it was the same hero, only his real name was Steve Holland.

In a new coffee-table book called Steve Holland: The World's Greatest Illustration Art Model, author Michael Stradford reveals that he had a similar experience in the 1960s when he discovered Doc Savage in a Cleveland book store. In this visual and informative book, Stradford delves into the life and career of Holland, the most iconic male model of 20th century literature. My softcover version weighs in at over 200 pages and features hundreds of paperback covers, exclusive photos, and larger than life paintings that honor the man that launched a thousand paperbacks. 

The book's introduction is written by Jason Savas, a friend of mine that inherited Holland's crown in the 1980s. Savas, a former model employed by the esteemed Wilhelmina Model Agency, has been featured on a 1,000 book covers himself. Savas details his experiences in the industry working with Holland, a man he deemed “the consummate pro.” Stradford includes a biography of Savas, featuring a handful of stirring, action-adventure book cover scans as well as the beautiful Steve Assel painting The Iron Marshall (Louis L'Amour) that Savas posed for. 

Stradford's layout is divided into sections dedicated to various eras of Holland's career. For example, numerous pages detailing his paperback career are divided into genres like action, adventure, romance, western, sci-fi, etc. There is a complete section focusing on just the men's adventure magazine paintings, the Doc Savage era, and various advertisements featuring Holland's face or likeness. There is a biography on Holland, and a detailed interview with Holland's daughter Nicole and third wife Jean. Also, author Will Murray's expanded interview with Holland from Starlog is expanded and exclusively included. Murray has been the primary contributor to the Doc Savage series for decades. 

I really enjoyed artists Bob Larkin (Conan, Iron Fist, Hulk) and Bob Caras (The Avenger) discussing their experiences painting Holland. There are so many amazing artists and photographers interviewed for the book, including Alex Ross, Frank Reilly, Joe DeVito, Robert Osonitsch, and Jack Faragasso. It was personally rewarding to learn how humble and kind Holland was as described by his peers, friends and family. I never needed validity, but the real life Holland seemed to parallel the admirable, heroic characters he became on canvas.

Steve Hollad: The World's Greatest Illustration Art Model is absolutely a mandatory reference for anyone fascinated by 20th century paperbacks, magazines and male-oriented advertisements. I was enthralled for days just researching the paperbacks and building my shopping list based on these incredibly vivid covers. More than 20 years after his death, Holland's face is still selling publications. That is a testament to his phenomenal physique, likable face and ability to provide the perfect likeness for all of these amazing visuals. Stradford has honored Holland in such a beautiful way and I can't thank him enough for his labors in creating it. 

Get the book HERE

Jason Savas: Unmasking the Hero

Beginning in the Mid-20th Century, model Steve Holland found plenty of opportunities to influence the look and feel of men's action-adventure poaperbacks. Transitioning from a mediocre acting career, Holland went on to become the “Face That Launched a Thousand Paperbacks”. Collaborating with artist James Bama, Holland would be the face of pulp icons Doc Savage and The Avenger and later era heroes including Richard Blade and Mack Bolan. After Holland's immense impact on the genre from the 1950s through the 1970s, a new face began to emerge, seemingly a successor to Holland's photo-realistic throne.

That man was Jason Savas.

After years of rigorous investigation, Paperback Warrior was finally able to locate Savas. In a revealing interview, we discussed his childhood, modeling career and his current endeavors as an aspiring Hollywood screenwriter.

Jason Savas currently lives in the same New York City apartment he was born in. Surrounded by his large collection of sports memorabilia, the 65-year old explained that athletics at an early age led to his eventual introduction into the lucrative world of modeling.

“My mother put me into the dojo when I was six-years old. I studied Judo and practiced it for a long time. I was a jock and competed in Judo tournaments and then in high school I did wrestling and lacrosse. I wanted to be a jock, and jocks played college sports. I wanted to play professional sports. This was 1977 and I had long hair down to my shoulders. My girlfriend in college was with me and we were walking by a poster or sign of a model and she said you look like that guy up there.”

After graduating from the City College of New York (C.C.N.Y.), Savas found himself walking through Central Park and bumped into a former wrestling competitor from high school named Joe. Little did Savas know that this quick exchange would effect the next 11-years of his life.

“Joe told me he had become a model and said I could do it too. He gave me a name and a number. We ended up going to the beach and someone took some photos. I stumbled into fashion modeling during the summer of 1979 and was lucky enough to work almost everyday for years after signing with Wilhelmina Model Agency. My earliest work consisted of trade publications...newspaper and magazines...catalogs, designer press kits and magazine work such as G.Q. and Men's Wear doing both editorial and advertisements. I was still new to the industry and both surprised and excited by the wide variety of modeling work available.”

In December 1979, Savas began modeling for the first of several Gianni Versace ads and by 1980, he was all over the fashion world posing everywhere from cigarette ads to cosmetics. But in 1981, Savas also found himself doing a different type of modeling.

“I found myself in a studio shooting a book cover. It was very strange because I had never done illustration work and it was different. I got to wear a costume and it was over in a flash because a shoot only lasted one hour and you were done. Very simple, but fun. Then I started doing more and more book covers. I guess I took over the reins from Chad Deal [a popular 1980s cover model]. I did over 1,000 covers and interestingly, I did more romance novels than action or western. Romance was the largest market and many times we got to wear period clothes which makes it even more fun. The one-hour shoots allowed a modeling agency to slip us into several photo shoots a day and/or in between 'real modeling' jobs. Book covers were a bit like play acting. I enjoyed shooting the covers because you never worried how you looked because you would be painted.”

Savas explained that these shoots originated with the publisher contacting the modeling agency and requesting a certain type of model – rugged, blonde or dark hair. He stated that 99% of the time the illustrator was present at the shoot. Once the photos were taken, the illustrator would then paint the photo and insert various location settings. For the majority of Savas' career, he paired with photographer Robert Osonitch.

“Robert Osonitch was the king of illustration photographers. He had the operation down pat for every type of shoot: lighting, back drops, clothes. His studio had a major wardrobe collection and he was an excellent director as well.”

Savas adds, “I own one oil on Masonite, 20” x 30” without the type (pictured) that I bought from the artist Steve Assel. He used me many times for western covers, including a half-dozen Louis L'amour stories. He was an excellent artist and I enjoyed working with him. Also there is a vast difference in talent among the artists, very noticeable. It seemed to me that Harlequin used the lesser artists while Zebra, Warner, Fawcett and several other companies had more money to pay for the better artists.”

The model's painted photo can be found on a majority of Stephen Mertz's 'M.I.A. Hunter' series published by Jove. He is also featured on noteworthy action-adventure series like 'Avenger', 'Eagle Force', 'Out of the Ashes', 'Vietnam Ground Zero' and a number of stand-alone titles like “Black Moon”, “The Raid” and “Long Ride Home.”

“I have a list of over 1,000 covers and probably found close to 250 physical books mostly in airports. One of the Harlequin romance writers, who lived in Iowa, requested me several times and showed up to a shoot one day. We became friends and she gave me a book cover of myself in nine different languages.”

After his 11-year modeling career, Savas invested in a business and his passionate sports memorabilia hobby (click HERE to see videos of his vast collection). He even authored his own action-adventure novel titled “The Messenger” in 1999. These days, Savas is hard at work writing screenplays and hopes to find some Hollywood interest.

Find a paperback featuring Jason Savas? Email us a photo or the book's title at paperbackwarrior@yahoo.com.

Paperback Warrior Podcast - Episode 32

This week we are doing a deep-dive into the life and work of Richard Deming, including a review of his novel, “She’ll Hate Me Tomorrow.”  The first installment of the “Able Team” series is also reviewed, and Eric discusses his brush with fame when he finally spoke to Men’s Adventure cover model Jason Savas about his remarkable career in the publishing industry. Stream the episode below or your favorite podcast app. Download the episode directly HERE.
  Listen to "Episode 32: Richard Deming" on Spreaker.

The Avenger #02 - Houston Hellground

Journeyman Chet Cunningham authored a four book series from 1987-1988 titled The Avenger. It's an odd title because the series was released by Warner Books, a publisher that already had another Avenger title in their catalog. Warner published reprints and new titles of pulp hero The Avenger (released under the house name Kenneth Robeson) from 1972-1975, totaling 42 books. There's no connection otherwise between the two series, but it's nevertheless confusing.

The Avenger's second installment, Houston Hellground, was published in April 1988. I enjoyed the eponymous debut and this series does have a sense of continuity (unlike high-numbered titles like The Butcher). The first novel introduced us to Matt Hawke, a San Diego DEA agent who finds his wife brutally murdered by drug cartels. Strained by the chains of bureaucracy, Hawke breaks free by quitting the DEA and running his own brand of unsanctioned justice. After annihilating West Coast drug distributors, he sets gun-sights on a Houston kingpin named Lopez.

Cunningham is the quintessential “meat and potatoes” author, simplifying the story and lacing it with high-caliber action. Hawke's mission is two-fold: Rescue a DEA agent from Lopez's grip and cut the distribution lines in and out of the nearby port city. Teaming with a beautiful ex-cop named Carmelita, the two become a destructive force under Cunningham's skilled hands.

Houston Hellground delivers a ton of gunplay, increasing the violence a notch or two to properly satisfy seasoned (read that as bloodthirsty) men's action readers. Remember, this is a late entry published in 1988. There's a brutal torture scene that involves sexual assault – not for queasy stomachs. Further, Hawke and Lopez (who's fighting a rival) collectively waste every adversary in vivid detail. Surprisingly, I was lucky enough to be one of the few survivors. Houston Hellground is another solid entry in an entertaining, yet neglected series.

Fun Fact – Artist Greg Olanoff did the covers for the entire series. His model was Jason Savas, the same model he used for the first five M.I.A. Hunter books.

Buy a copy of this book HERE

Dennison's War #04 - King of the Mountain

'Dennison's War' was a mid-80s men's action-adventure series published by Bantam. The books were written under house name Adam Lassiter by Steven M. Krauzer, a journeyman author who contributed four novels to the 'Executioner' series as well as penning the nine-volume western series 'Cord' (with William Kittredge). My jumping on point is the fourth entry, “King of the Mountain”, for no real reason other than the book's catchy cover art.

The idea behind the series is fairly straight-forward. Dennison is a US ex-military operative and Vietnam veteran. During the war he worked under Peter Chamberlain (probably CIA) and had a team of six to ten hardened warriors. Now Dennison's retirement consists of freelance opportunities to support Chamberlain on various assignments where an unofficial military presence is needed.

During the harrowing curtain jerker, armed commandos ascend a windswept, snowy mountainside in Glacier Park, Montana. The team quickly kills the US Secret Service squad before entering a posh ski-lodge to capture the US Vice-President. Then a call goes out to Washington D.C. that the team wants a chopper loaded with gold, a Russian prisoner and Dennison brought to the lodge in exchange for the Vice-President. That call then gets routed through command channels until it reaches Chamberlain. The reader must suspend his disbelief that anyone would bother to kidnap a Vice President. You might as well kidnap the White House pastry chef if you really want to make an impact in Washington. 

Chamberlain wants Dennison and his team to take out the bad guys and rescue the VP. But things get a little more convoluted when a backroom deal buys another team that ultimately wants to sacrifice Dennison's crew to the enemy while making the greedy grab and go during the crossfire. This plot-twist was used five years later in the fourth 'Eagle Force' novel “Red Firestorm”, which coincidentally was also published by Bantam and also used a snowy mountain setting for the action. It also used the same cover model for both books – Jason Savas. Go impress your friends.

“King of the Mountain” has a great beginning. The middle of the book is a long flashback scene involving Dennison and Chamberlain's operations in Vietnam and the double-cross by US operative Mitchell Horn, who is the villain of the book. Most of Krauzer's writing is of the espionage/spy variety which is surprising if you are looking for a simple 'Phoenix Force'/Able Team' sort of novel. At the standard 190-pages, the book seems a bit more dense than the average shoot'em up. It's not an easy read, but a worthwhile one if you really concentrate on the action. I'd be interested in reading more of the series.

Buy a copy of this book HERE

The Face of the 80s: A Paperback Warrior Unmasking

It's hard not to find model Steve Holland's likeness when browsing the 50s, 60s and 70s Men's Adventure line. The American actor portrayed the iconic Flash Gordon in 1954, appearing in 39 episodes. Switching from actor to male model, he appeared in several comics released by Fawcett and Gold Key as well as manly magazines like 'Men' and 'Man's Story'. Holland's biggest contribution was the paperback action genre, with his likeness adorning covers for 'The Executioner', 'The Man from O.R.G.Y.', and 'Jason Striker'. His most renowned work is modeling as “The Man of Bronze”, the pulp fiction hero 'Doc Savage' for Bantam's paperback reissues. 

Holland's face can be found on countless comics, magazines and books, but when the 80s hit, was there a new version of Steve Holland? In 1985, New York model Jason Savas originally posed as 'M.I.A. Hunter' Mark Stone for the publisher Jove. The curly black hair, smooth shave, Bruce Wayne chin and high cheekbones was the perfect image of the 80s self-reliant hero. Vigorous, bold and exhibiting droves of masculinity, action readers needed this bravado to match the bullets. Savas was that guy, and his likeness adorns a majority of Stephen Mertz's 16-book series. 

Savas was an extremely popular model for cover artists to use throughout the 80s and early 90s. In fact, in the late 80s it is hard to find an action series that doesn't feature a painting of Savas, geared in fatigues and headband with the always present CAR-15. He's always grinding his teeth, ready for battle and exhibiting the internal fortitude to fight your fight. It wasn't always in Southeast Asia or Colombia against drug cartels and communists. No, you could find Savas riding the range (Louis L'Amour), six-shooter in hand with a Winchester in the scabbard. He was there as a street savvy vigilante (Avenger), an ex-CIA mercenary (Eagle Force), a doomsday warrior (Out of the Ashes) or the Vietnam grunt (Vietnam: Ground Zero). Savas knows more about our genre than we do. So much that he wrote his own action novel in 1999. "The Messenger" features a Gulf War veteran working as a bike messenger and fighting crime in New York City.

How Savas was able to become the face of the 80s is anyone's guess. Unfortunately, this Paperback Investigation hit a cold trail. We can't locate an address or anyone who is familiar with his whereabouts. If you or someone you know has a contact, send them our way. In the meantime, we have tons of paperbacks to remind us that Savas is Mark Stone, Matt Hawke, Ben Raines...and you and I.